Tourism Advertising

Art Direction  +   Illustration  +   Production
  • The Wildwoods, NJ
  • Destination Marketing
  • Art Direction, Illustration, Production
  • 2009

The Wildwoods, New Jersey, is a resort town known for its beaches, boardwalk, and Doo Wop themed hotels. This 2009 campaign highlighted the variety of free things to see and do and promoted the Wildwoods as a one-of-a-kind family vacation destination, providing great value in a tough economic climate. Marketing materials comprised of TV, radio, print, outdoor and digital advertising.

Illustration
Wildwoods Family Illustration
Wildwoods Boardwalk Illustration
Wildwoods Motel Illustration
A series of vibrant illustrations were created for a retro appeal that would stand out in an advertising market that primarily uses photography.

Project skills
  • Illustration
  • Design
  • Layout
  • Foreign language typesetting
  • Sizing for multiple publications and formats

Magazine Ad

Newspaper ad, events flyer, brochure

Billboard

Web banner ads

Transit posters

Television Commercials