GSK uses clinical trials to investigate whether a medicine is safe and effective for the treatment of a disease or medical condition, or to help with the understanding of disease processes. They have teamed up with Addenbrooke's Hospital in Cambridge, England to conduct the research that is used to make new medicines available for patients in the UK and worldwide. By collaborating with the client to brainstorm, design, develop and produce outdoor and social media solutions they were able to increase the registration of clinical trial volunteers.
